What Is a Customer Sales Representative?

June 03, 2024 in

Many individuals decide to pursue careers in customer sales across various industries. At Afni, we provide job listings for customer sales reps across different industries. But what is a customer sales representative?

Join us as we explore the job description of a customer sales representative and their duties and responsibilities.

What Is a Customer Sales Representative?

A customer sales representative is a professional responsible for selling services, products, or solutions to prospective customers. Customer sales reps work directly with customers on behalf of a company in various industries.

This includes insurance, retail, medicine, telecommunications, etc. Customer sales representatives bring invaluable skills and qualities to the company they work for. With a customer sales rep, a company will be able to reach customers and sell their products or services.

Customer sales reps are also responsible for achieving sales targets, tracking sales performance, and maintaining customer accounts.

If you possess these skills or are interested in starting your career as a customer sales representative, browse through our customer sales rep jobs. At Afni, we help our employees grow in their careers and further develop their skills and qualities.

What Is a Customer Sales Representative?
Source: shutterstock.com/ Photo Contributor: tsyhun

Responsibilities of a Customer Sales Representative

Customer sales representatives’ roles in a company are multi-faceted. On one side, as a customer sales rep, you have sales duties, while on the other side, you have customer service duties.

Both are equally important, so it is vital that you effectively manage all your responsibilities.

Sales duties

The first sales duty of customer sales reps is prospecting. Prospecting is the process of identifying and contacting potential customers. As a customer sales representative, you may use different methods for prospecting.

These include the following:

  • Researching online databases
  • Using social media platforms
  • Attending industry events
  • Networking

Presenting products or services to customers

After you identify the potential customers, you must present them with the services or products the company offers in a way that appeals to them. Customer sales reps must be knowledgeable about the services or products to sell what the company is offering effectively.

This knowledge allows them to be confident in their sales pitch and be able to answer any questions potential customers may have. The more you know about the products and services, the more compelling your pitch may be.

Negotiating sales contracts

Customer sales representatives need to be able to negotiate sales contracts. When engaging in negotiation, you must be able to discuss pricing, terms, and conditions while maintaining the potential customer’s interest.

Closing sales and achieving sales targets

The end goal of a customer sales rep is to close the sale and achieve their sales targets. So, how can customer sales representatives effectively close sales? By achieving a mutually beneficial agreement, a sales representative may be able to close a sale and turn a potential customer into a paying one.

For a sales pitch to end in a closed deal, the customer sales representative needs to encourage the customer to purchase the product. By closing sales, customer sales representatives achieve their sales targets.

Closing Sales and Achieving Sales Targets
Source: shutterstock.com/ Photo Contributor: Antonio Guillem

Customer service duties

When you are presenting your sales pitch to a potential customer, they are likely to have questions regarding the service or product offered. This is where your customer service duties come to light.

You will need to provide answers to all the questions your customers ask. This involves product or service information and inquiries regarding them.

Handling customer complaints and resolving issues

Customers may raise some concerns or have complaints that customer sales reps must address accordingly. As a sales rep, you need to handle objections diplomatically and provide satisfactory responses and solutions to resolve the customer’s issues.

Building and maintaining strong customer relationships

Achieving sales targets is done through attracting and retaining customers. This means building and maintaining solid customer relationships. Customer sales representatives establish trust with potential customers to create a relationship for present and future collaboration.

Customer Sales Rep Skills and Qualities Required

  1. Communication skills –- it is vital for customer sales reps to possess and hone excellent communication skills. When you communicate with customers, you must be clear and concise to avoid confusion.
  2. Interpersonal skillsbesides having great communication skills, you must also have great interpersonal skills. This means listening to what your customers are saying about their concerns and addressing them appropriately.
  3. Product knowledge – you need to know the necessary information about the product or service you are selling to be able to close sales. Potential customers will ask questions about what you are selling them, and you must be ready to provide answers instantly.
  4. Problem-solving skills customer sales reps must be ready to diagnose and address issues their prospective customers may have. This means having excellent problem-solving skills is vital.

Career Paths and Opportunities

  • Entry-level positions– formost entry-level positions, you only need to have a high school diploma. These positions help you hone your skills to advance in your career as a customer sales representative.
  • Career progression– during your entry-level position, not only will you develop your sales skills, but you will also receive on-the-job training, which will help you move forward in your career. As a career progression choice, you may consider working towards attaining a sales certification.
  • Specializations within sales– there are many possible specialization avenues for customer sales. For instance, as an inside sales rep, you may work remotely while field sales reps engage with clients in person.
  • Continuing education and professional development– you may continue your education and receive additional certifications to become a sales expert in a chosen industry. For example, if you want to become a sales manager or oversee your own team of sales reps, you may choose to earn a bachelor’s degree.

Career Paths and Opportunities
Source: shutterstock.com/ Photo Contributor: Halfpoint

Find your Customer Sales Representative Job with Afni Today!

What is a customer sales representative? These are sales professionals responsible for selling services, products, or solutions to potential customers. If you decide to start your sales career with Afni, you’ll be able to develop your skills and move forward with our continued support.

About the Author

Samantha is the Recruitment Marketing Manager for Afni and brings a wealth of knowledge and tips for job seekers. She holds a bachelor's degree in public relations and marketing from Mount Saint Vincent University as well as a masters degree in digital marketing and advertising from Liberty University.